Best Life Insurance Companies of 2025

Northwestern Mutual tops the list of the best life insurance companies in 2025. The insurer came out on top with a rating of 4.67 out of 5 stars. Northwestern Mutual received a perfect score for policy renewal in our survey.

Northwestern Mutual also received high scores from third-party rating companies AM Best and the NAIC, earning an A++ (Superior) and 0.08, respectively. Northwestern Mutual also received high survey scores for trustworthiness and policy renewal.

MassMutual came in second place, receiving a rating of 4.60 out of 5 stars. The insurer received a solid AM Best score of A++ (Superior). Policyholders like the company for its customer service and policy offerings.

Among insurers for which we were able to obtain rate data, MassMutual’s premiums are almost 7% less than the industry average. Our data shows that the average annual premium for a 35-year-old purchasing $500,000 in coverage from MassMutual for a 20-year term is $350, compared to the industry average of $377.

Of the insurers ranked, MassMutual received the best score (0.02) from the National Association of Insurance Commissioners, which tracks customer complaints.

John Hancock received a 4.54-star rating out of 5 and tied with New York Life for third place in our ranking. John Hancock came in third overall for customer satisfaction and policy offerings in our survey. Compared to the other carriers we ranked, the insurer received a very strong NAIC score of 0.38. Additionally, the insurer received strong scores for ease of service, trustworthiness, and policy renewals.

While John Hancock scored highly in many categories, it doesn’t offer the most affordable rates. The insurer’s average annual premiums are 10% higher than the industry average and cost more than any of the insurers we ranked.

New York Life tied for third place with a 4.54 star rating out of 5. Consumers like the insurer for its policy offerings and ease of service.

It also received high scores from third-party rating agencies. AM Best gives New York Life a rating of A++ (Superior), while it received an NAIC Complaint Index score of 0.16.

New York Life consumers also saw below-average premiums. Our data shows that the average annual premium for a 35-year-old purchasing $500,000 in coverage from New York Life for a 20-year term is $353, more than 6% less than the industry average of $377.

Prudential ranks fifth with a 4.52 out of 5-star rating. The insurer received a solid NAIC score of 0.90 and a strong A+ (Superior) rating from AM Best. The insurer ranked highly in many categories, including trustworthiness and renewals.

Guardian scored 4.48 out of 5 stars, tying with State Farm for sixth place. The insurer received strong scores in many survey categories, including customer service and policy offerings. Middle-aged adults and people purchasing term life insurance find that Guardian is a strong choice for coverage.

However, its average annual premiums were above the industry average of $377. Our data shows that a policy from Guardian costs an average of $395 a year.

State Farm received a 4.48 star rating out of 5, tying for sixth place with Guardian. The insurer received a solid NAIC score of 0.36, while earning a strong A++ (Superior) rating from AM Best.

State Farm received high survey marks for trustworthiness and policy renewal.

Mutual of Omaha received 4.47 out of 5 stars. The insurer earned a perfect policy renewal score and a strong trustworthiness score. Additionally, most Mutual of Omaha customers are likely to recommend the insurer to others.

Mutual of Omaha’s average annual premium of $353 is lower than the industry average of $377, making it a solid choice for affordable premiums.

Ranking ninth on our list of Best Life Insurance Companies is Gerber Life. The insurer received a 4.37 out of 5-star rating and earned an A+ (Superior) from third-party rating agency AM Best. Most of Gerber Life customers found the insurer trustworthy and planned to renew their coverage.

Amica received 4.24 out of 5 stars and tied for tenth place on our list with Lincoln Financial. The insurer received an A+ (Superior) from third-party rating agency AM Best and a score of 0.65 from the NAIC, which tracks customer complaints.

The multi-line company is best for people who also need other types of insurance coverage, such as home and auto.

Lincoln Financial received 4.24 out of 5 stars. It tied for tenth place in our ranking with Amica. The insurer received an A (Excellent) from third-party rating agency AM Best and a score of 0.39 from the NAIC.

Lincoln Financial customers found that the insurer is a solid choice for people with pre-existing conditions.

Brighthouse received 4.22 out of 5 stars. It received a score of 0.96 from the NAIC and an A (Excellent) rating from AM Best. Brighthouse customers say that the insurer is strong for ease of service and coverage is best for middle-aged and senior adults.

AIG received 4.16 out of 5 stars. The company received an A (Excellent) rating from AM Best and an NAIC score of 2.97. With a 94% score for recommendations, most customers said they would recommend the insurer to their peers. Customers give it high marks for trustworthiness.

AIG is the most affordable insurer in our ranking, with average annual premiums of $278 — more than 26% cheaper than the industry average of $377.

AAA trailed closely behind AIG, receiving 4.15 out of 5 stars. The insurer’s customers rank it highly for customer satisfaction and trustworthiness. It also received high scores for policy offerings and policy renewals. It received an AM Best rating of A.

AAA policy premiums are slightly above the industry average. Our data shows that AAA customers pay an average annual premium of $385, while the industry average is $377.

Globe Life received 3.91 out of 5 stars. The insurer performed well for policy renewals, with 91% of customers surveyed saying they’ll renew their coverage.

The company also received an AM Best rating of A (Excellent).