Farmers home insurance review and ratings 2025

Farmers ranked No. 6 among national insurers for the best home insurance in 2025, scoring 3.86 stars out of 5.

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Our take

Farmers Insurance ranked well for claims handling in our 2025 Best Home Insurance Companies survey of insurance consumers. It ranks at No. 6 among national carriers in our list of the top insurers.

Farmers—which offers home, auto, and life insurance products—received 3.86 stars. According to our most recent data, the company has higher average premiums than competitors, which affected its star rating, as our ranking rewards lower prices. However, it was rated highly in several areas; 82.9% of its customers in the survey said they’d recommend the company.

Farmers received an A rating from AM Best for its credit rating, which means it’s financially stable, and a J.D. Power score of 883 (out of 1,000) for overall claims satisfaction.

Farmers
Farmers Ratings
Overall Rating: 3.86
Average Premium: 2.19
NAIC: 0.81
Customer Satisfaction: 4.17
AM Best Rating: A
Effective date:

Pros and Cons

Pros:
  • 87.8% of customers plan to renew
  • Low complaint ratio
  • Good claims handling scores
Cons:
  • Rates are above average
  • Customer satisfaction scores are below some competitors

Below is our review of Farmers. It’s based on third-party metrics, including two J.D. Power studies (Home Insurance Study and Property Claims Satisfaction Study) and an in-depth survey of insurance customers. Find the full methodology here.

How much does Farmers home insurance cost?

Farmers’ rates are on the high end compared to many other big companies. Allstate’s rates are more than $1,000 lower, although Farmers and Progressive are on par with each other for high rates. The average rate nationwide is $2,604.

CompanyAverage annual rate
Amica$2,000
Allstate$2,098
Auto-Owners$2,160
State Farm$2,169
Erie$2,183
American Family$2,504
Nationwide$2,746
Progressive$3,193
Farmers$3,194
Travelers$3,701

How Farmers scores on customer satisfaction

Farmers scored below some competitors for customer satisfaction, with 81.5% of surveyed customers reporting overall satisfaction. The winner in this category was Amica at 96.2%; only one other company, Nationwide, broke 90% in the survey. 

CompanyPercent of customers that are satisfiedJ.D. Power overall satisfaction score (out of 1,000)
Farmers81.5%609
Nationwide92.9%641
Allstate84.3%631

How Farmers scores on policy offerings

For policy offerings, 80.5% of Farmers’ respondents reported satisfaction with the company’s policy selection. In this category, several competitors scored in the 80s, and Nationwide won the category at 96.4%.

CompanyPercent of customers satisfied with the company’s policy offerings
Farmers80.5%
Erie89.3%
Progressive85.4%

How Farmers scores on ease of service

Like the other main categories of customer satisfaction, Farmers’ score was below many competitors for ease of service, although still solid. Erie topped this category at 100%.

CompanyPercent of customers satisfied with the company’s ease of service
Farmers82.7%
Nationwide93.1%
American Family82.5%

Would current customers recommend Farmers to others?

Of the Farmers customers surveyed, 82.9% said they’d recommend the company. At 92.9%, Erie won this category.

CompanyPercent of customers who would recommend the company to others
Farmers82.9%
Progressive89.0%
Allstate86.7%

How trustworthy is Farmers?

Farmers’ customers said they trust the company at a rate of 81.7%. It’s worth noting that Farmers’ scores in this category are up 10 percentage points over last year. At the top of the category, among ranked companies, were State Farm (89.4%) and Progressive (89%).

CompanyPercent of customers who say they trust the company
Farmers81.7%
American Family81.0%
Amica81.5%

Do Farmers customers plan to renew?

Farmers, with a score of 87.8%, has a high renewal rate. However, only a few companies had lower scores, with many in the 90s on this metric. State Farm topped the list at 93.4%.

CompanyPercent of customers who plan to renew with the company
Farmers87.8%
Allstate89.6%
Progressive92.7%

How Farmers scores on claims handling

Farmers scored well for claims handling, with a score of 83.6%. Only two companies scored higher in this category; the overall winner was Erie at 100% and Amica at 95.7%. Farmers’ score in the J.D. Power 2024 Property Claims Satisfaction Study is above average at 883.

Company Percent of customers who are satisfied with claims service J.D. Power claims satisfaction score (out of 1,000)
Farmers 83.6% 883
Nationwide 81.8% 877
Travelers 75.0% 845

How Farmers scores on digital experience

Among Farmer’s customers polled, 77.8% of customers said they were satisfied with Farmers digital experience. Amica received the top score, with 92.6% of customers reporting satisfaction with the digital experience.

The Farmers app is highly rated, with 4.8 stars in the Apple App Store and 4.6 stars in the Google Play store.

Company Percent of customers who say the company is great for digital experience
Farmers 77.8%
Progressive 92.3%
Auto-Owners 80.0%

How Farmers scores for bundling home and auto policies

Among Farmers customers, 68.3% said they were satisfied with auto and home bundling. Amica took the top slot at 89.5%.

Company Percent of customers who say the company is great for bundling Average bundling discount
Farmers 68.3% 15%
Progressive 82.0% 12%
State Farm 77% 16%

How Farmers scores for discounts

Discounts aren’t Farmers’ top-rated area; on the survey, 62.5% said they were satisfied with the available discounts. This placed Farmers fourth from the bottom in this area. Amica scored highest at 84.6%.

Company Percent who say the company is great for discounts
Farmers 62.5%
Nationwide 82.1%
Allstate 67.2%

Farmers home insurance coverages

  • Renters
  • Homeowners
  • Condo
  • Mobile & manufactured homes
  • Vacation homes
  • Vacant homes
  • Landlord
  • Earthquake
  • Flood

Farmers home insurance discounts

  • Protective devices
  • Home safety
  • Multiple policy lines
  • Non-smokers
  • Specific careers/affinity groups
  • ePolicy
  • New home
  • UL-approved roofing
  • Green certifications
  • Claims free
  • Preferred payment/EFT
  • Good payer

Other policies offered

  • Auto
  • Motorcycle
  • Boat
  • RV and travel trailer
  • ATV
  • Collectible car
  • Life insurance
  • Business insurance
  • Pet insurance
  • Rideshare

States where Farmers offers coverage

Graph
Table
States where Farmers offers coverage
Alabama
Alaska
Arizona
Arkansas
California
Colorado
Connecticut
Delaware
Florida
Georgia
Hawaii
Idaho
Illinois
Indiana
Iowa
Kansas
Kentucky
Louisiana
Maine
Maryland
Massachusetts
Michigan
Minnesota
Mississippi
Missouri
Montana
Nebraska
Nevada
New Hampshire
New Jersey
New Mexico
New York
North Carolina
North Dakota
Ohio
Oklahoma
Oregon
Pennsylvania
Rhode Island
South Carolina
South Dakota
Tennessee
Texas
Utah
Vermont
Virginia
Washington
Washington D.C.
West Virginia
Wisconsin
Wyoming
AL AK AZ AR CA CO CT DC DE FL GA HI ID IL IN IA KS KY LA ME MD MA MI MN MS MO MT NE NV NH NJ NM NY NC ND OH OK OR PA RI SC SD TN TX UT VT VA WA WV WI WY
Available
Not available

*Not currently writing new policies in Florida

Company background

Farmers

Farmers launched from a one-room office in downtown Los Angeles in 1928, aiming to provide quality insurance at an affordable price. Farmers then expanded to acquire New World Life Company of Seattle, becoming the first major insurance provider with interest-free monthly payment plans.

Farmers Insurance provides about 19 million individual policies. In 2021, Farmers acquired MetLife’s home and auto business. The company now serves more than 10 million households nationwide.

Farmers is the first U.S.-based insurance carrier to sign the Principles for Sustainable Insurance, a collaboration between the United Nations and global insurance companies to advance sustainable practices across the industry.

Resources and Methodology

Sources:

Farmers. “About us.” Accessed March 2025.

Farmers. “Home.” Accessed March 2025.

Farmers. “Homeowners Insurance Discounts.” Accessed March 2025.

J.D. Power. “2024 U.S. Home Insurance Study.” Accessed March 2025.

J.D. Power. “2024 U.S. Property Claims Satisfaction Study.” Accessed March 2025.

Methodology

Insure.com in the fall of 2024 surveyed more than 1,750 insurance consumers (1,011 people with home insurance). The survey was conducted by online market research company Slice MR.

Respondents were asked to name their home insurer and then grade it in the following categories: 

  • Customer satisfaction
  • Ease of service 
  • Policy offerings
  • Claims satisfaction
  • Digital experience (website/app)
  • Insurance shopping and buying process
  • Billing process
  • Discounts offered
  • Fair rate increases over time
  • Older home coverage
  • Extra coverage included as standard
  • Home and auto bundling

The percentage of respondents who said they were satisfied or very satisfied with their insurer is presented in the results.

We then asked respondents to provide a yes or no response to indicate their agreement with the following statements:

  1. I plan to renew with my current home insurance company
  2. I would recommend my home insurance company to others
  3. I trust my home insurance company

The percentage of respondents who said yes is presented in the results.

The editors compiled the survey results and then selected – based on the number of survey responses – the top companies for further evaluation.

They then collected AM Best data, which measure financial strength, and National Association of Insurance Commissioners’ complaint data, which ranks a company by the number of customer complaints it receives. The Insure.com team identified the NAIC codes of each underwriting company for each carrier and calculated a weighted average complaint index, weighted by the annual written premium. The associated NAIC complaint index score was used in the calculations.

They also collected insurance rate data from Quadrant Information Services.

With the help of Prof. David Marlett, Ph.D., Managing Director of the Brantley Risk and Insurance Center at Appalachian State University, the editors created a rating system to determine which insurance companies were best in each sector. For home insurers, we took the following and gave each a weight.

  • Survey: 40% of the total score (10% customer satisfaction, 10% recommended, 10% renewal rate and 10% claims handling)
  • AM Best: 25% of total score
  • Annual premium: 20% of total score
  • NAIC: 15% of total score

Each insurer was awarded between half a star and 5 stars. No company in the ranking received less than half a star in any category, and 5 stars was the most any insurer could receive.

author image
Leslie Kasperowicz
Managing Editor

 
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Leslie Kasperowicz is an insurance expert and the executive editor of Insurance.com. Before joining QuinStreet, she was managing editor at Quote.com has a decade of experience writing about insurance. She also spent four years in customer service with Farmers Insurance.

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