Best and cheapest homeowners insurance companies in Wisconsin in 2024

Why you can trust Insure.com

Quality Verified

At Insure.com, we are committed to providing the timely, accurate and expert information consumers need to make smart insurance decisions. All our content is written and reviewed by industry professionals and insurance experts. Our team carefully vets our rate data to ensure we only provide reliable and up-to-date insurance pricing. We follow the highest editorial standards. Our content is based solely on objective research and data gathering. We maintain strict editorial independence to ensure unbiased coverage of the insurance industry.

Many factors determine the price you will pay for homeowners insurance in Wisconsin. No two homeowners have identical situations, so the best insurer for you might be different from the best insurer for your neighbor.

However, on average, West Bend Mutual offers the best deal on homeowners insurance in Wisconsin. You can expect to pay $1,063 annually – if you buy a policy with West Bend Mutual.

Cheap isn’t everything, and we analyzed third-party ratings to determine the best home insurance company in Wisconsin; our rankings found West Bend Mutual at the top.

Key Takeaways

In Wisconsin, West Bend Mutual offers the cheapest homeowners insurance coverage, at $89 a month, or $1,063 annually.
Overall, the best home insurance company in Wisconsin is West Bend Mutual based on our analysis of rates and third-party ratings.
Shopping around and comparing quotes is the best way to save on homeowners insurance in Wisconsin.

Our take: The best homeowners insurance in Wisconsin of 2024

West Bend Mutual is the best insurance company in Wisconsin overall, based on rates, AM Best rating and National Association of Insurance Commissioners (NAIC) complaints data. All of these points show that West Bend Mutual is financially stable, has a solid reputation and offers affordable home insurance.

Affordability isn’t the only factor to keep in mind when purchasing insurance. It is also important to make sure your policy offers the coverage you need, and that the insurer you choose has a solid reputation for excellent customer service. However, the cheapest home insurance company in Wisconsin overall is West Bend Mutual.

Insure.com’s choice: Compare the best homeowners insurance companies in Wisconsin

When purchasing insurance in Wisconsin, it’s important to compare providers. The right insurance company for someone else might be the wrong insurer for you.

Here are our picks for the top insurance companies in Wisconsin.

Company group	Annual premium	AM Best rating	NAIC rating	Overall rating (out of 5)
West Bend Mutual	$1,063	A+	0.42	5.00
Secura Insurance	$1,451	A	0.14	4.99
Acuity A Mutual Ins Co	$1,780	A+	0.39	4.30
Auto-Owners	$1,945	A++	0.33	4.30
Allstate	$1,332	A+	0.90	3.92
Farmers	$1,815	A	0.54	3.92
State Farm	$1,496	A++	0.95	3.74
Nationwide	$1,575	A+	0.87	3.71
American Family	$2,359	A	0.37	3.65

How we picked Insure.com’s top-rated home insurance companies

We used sample rates from Quadrant Data Services for coverage of $300,000 for both dwelling and liability coverage and a $1,000 deductible. We analyzed more than 20 million quotes from 82 companies.

We also gathered AM Best financial stability scores for each insurance company as well as each company’s NAIC complaint ratio, examining how many complaints that company receives from consumers compared to the average.

We used these data points to create a score out of five. Only companies for which all three data points are available were included in the comparison.

Cheapest home insurance carriers in Wisconsin

While Allstate offers the cheapest insurance nationwide, the cheapest insurer can vary from state to state. Here are the cheapest insurance companies in Wisconsin.

Company group	Annual premium	Monthly premium
West Bend Mutual	$1,063	$89
Allstate	$1,332	$111
Secura Insurance	$1,451	$121
State Farm	$1,496	$125
Nationwide	$1,575	$131
Acuity A Mutual Ins Co	$1,780	$148
Farmers	$1,815	$151
Auto-Owners	$1,945	$162
American Family	$2,359	$197
USAA	$1,658	$138

Home insurance rates vary from one city to another. But with Insure.com, finding the right home insurance policy is easy. Learn more about homeowners insurance costs for different cities below.

Home insurance rates in Wisconsin by city

What is the average cost of homeowners insurance in Wisconsin?

The average homeowners insurance cost in Wisconsin is $1,662. That’s $939 lower than the national average of $2,601. Your rates will vary based on your location within the state and personal factors, including the size and construction of your home.

Annual premium	Monthly premium	Difference compared to national avg.
$1,662	$138	$939 less

Estimate cost and get homeowners insurance quotes in Wisconsin

Insure.com’s home insurance calculator can help you gather quotes and estimate how much a homeowners insurance policy might cost.

The estimates are based on several important factors, such as the amount of coverage you intend to purchase, the deductible you choose and where you live.

Homeowners insurance rates by state calculator

See how the average annual home insurance rates vary with the options chosen.

State

Average Annual Home Insurance Rates In Wisconsin

$1,632 Average rate

$2,816 Highest
rate

$851 Lowest
rate

Home insurance companies in Wisconsin

Company	Average annual rate
West Bend Mutual	$1,053
Allstate	$1,305
Secura Insurance	$1,435
State Farm	$1,484
Nationwide	$1,552
USAA	$1,658
Acuity A Mutual Ins Co	$1,765
Farmers	$1,784
Auto-Owners	$1,934
American Family	$2,347

Things to consider when shopping for homeowners insurance

Your mortgage lender will require you to purchase replacement cost homeowners insurance coverage. That means you will have enough coverage to rebuild your home at today’s prices. Standard home insurance policies provide this coverage, but it’s important to make sure the replacement cost calculation is accurate.

When shopping for coverage, gathering several quotes from various insurance companies is the best way to find the policy you need at the best possible price.

It’s also important to remember that price isn’t everything; check up on the reputation of the insurance company before you buy a policy. Start with our list of the best home insurance companies.

The most common natural disasters in Wisconsin

The risk of natural disasters varies from state to state. While it can seem obvious on the surface – California residents worry about wildfires, homeowners in Oklahoma face tornadoes and in Florida hurricanes wreak havoc – the biggest risk may surprise you.

According to the Federal Emergency Management Agency (FEMA), the natural disaster most likely to strike in Wisconsin is Cold wave.

Make sure you have the coverage you need in the event of a natural disaster. Risks like floods and earthquakes are not covered by standard home insurance.

Natural hazard(s)	Expected annual loss
Cold wave	Very High

Frequently asked questions

Does home insurance cover windstorms in Wisconsin?

Homeowners insurance typically covers wind damage. However, in some states – particularly those vulnerable to damage from hurricanes – your homeowners policy might have a separate deductible for storms such as hurricanes or tropical storms.

These deductibles are often much higher than the deductible that applies to the rest of your homeowners insurance coverage. Wisconsin doesn’t allow separate deductibles for hurricanes and windstorms.

In some cases, windstorm coverage has to be purchased separately; make sure to ask when you buy a policy.

Do I need flood insurance in Wisconsin?

If you live in a high-risk flood zone in Wisconsin, you need to purchase flood insurance. A standard homeowners insurance policy does not cover damage from floods. You can check your flood zone on FEMA’s flood maps.

About 90% of all natural disasters include flooding, according to the federal government’s National Association of Insurance Commissioners, so all homeowners should consider flood insurance.

How can I save on homeowners insurance?

The best way to save on homeowners insurance is to shop around and compare quotes from a handful of insurance companies. That way, you can find the coverage you need at the best possible price.

Raising your deductible can also lower your premium costs. However, remember that if you file a claim, you will have to pay your deductible in full before the insurance company will begin to reimburse you for the claim.

Most insurance companies also offer many different types of discounts to eligible policyholders. For example, one way to save is to bundle your policies by purchasing more than one type of insurance with the same insurance company.

Another way to save money is to install smoke detectors and security systems, says Theresa Breunig-Silbernagel, head of strategy and experience at Main Street America Insurance.

“Smart home systems such as motion sensors, video doorbells and water leak sensors will send you an alert on your cell phone so you can handle the issue before it becomes a real problem,” she says. “Often, these installed devices can result in discounts.”

Methodology

Insure.com commissioned home insurance rates from Quadrant Data Services in all 50 states as well as Washington, D.C. with coverage levels of $300,000 for dwelling and liability and with a $1,000 deductible. Average rates were calculated using quotes from 82 insurance companies. To rank insurance companies, we used the average rate in the state along with NAIC complaint ratios and AM Best financial stability ratings.

Natural disaster data was drawn from FEMA’s National Risk Index.

Sources

National Association of Insurance Commissioners. “Flood Insurance/National Flood Insurance Program (NFIP).” Accessed April 2024.

Best and cheapest home insurance in other states

Alabama$3,147/Year

Alaska$1,708/Year

Arizona$2,490/Year

Arkansas$3,958/Year

California$1,405/Year

Colorado$4,099/Year

Connecticut$2,231/Year

Delaware$1,384/Year

Florida$4,419/Year

Georgia$2,302/Year

Hawaii$613/Year

Idaho$1,961/Year

Illinois$3,062/Year

Indiana$2,991/Year

Iowa$2,654/Year

Kansas$4,843/Year

Kentucky$3,326/Year

Louisiana$3,594/Year

Maine$1,391/Year

Maryland$1,715/Year

Massachusetts$1,640/Year

Michigan$2,411/Year

Minnesota$2,420/Year

Mississippi$3,380/Year

Missouri$3,543/Year

Montana$3,289/Year

Nebraska$4,800/Year

Nevada$1,467/Year

New Hampshire$1,221/Year

New Jersey$1,526/Year

New Mexico$2,647/Year

New York$1,816/Year

North Carolina$2,941/Year

North Dakota$3,147/Year

Ohio$2,160/Year

Oklahoma$5,858/Year

Oregon$1,755/Year

Pennsylvania$1,911/Year

Rhode Island$1,950/Year

South Carolina$2,678/Year

South Dakota$3,390/Year

Tennessee$3,060/Year

Texas$3,851/Year

Utah$1,802/Year

Vermont$1,263/Year

Virginia$2,151/Year

Washington$1,612/Year

Washington, D.C.$1,342/Year

West Virginia$1,911/Year

Wyoming$1,897/Year

Chris Kissell

Contributing Researcher

Chris Kissell is a Denver-based writer and editor with work featured on U.S. News & World Report, MSN Money, Fox Business, Forbes, Yahoo Finance, Money Talks News and more.