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Allstate and Farmers ranked No. 5 and No. 8 in the Insure.com Best Home Insurance Companies ranking for 2024. Insure.com has compiled all the data so you can make a side-by-side comparison and find the best fit for your home insurance needs. 

Allstate received an overall Insure.com rating of 4.2 (4.24) out of 5 stars, with 84% of its customers saying they’d recommend it to others. It has a superior AM Best score of A+ which indicates financial stability. Allstate has very competitive annual rates of $2,098, which was second place out of all the carriers ranked.

Farmers scored 3.8 (3.77) out of 5 stars, with 70% of its customers reporting overall customer satisfaction. Farmers has an excellent AM Best score of A. Farmers has higher-than-average annual premiums, coming in eighth of all carriers on the list, with annual average rates of $3,194.

Key Takeaways

  • Allstate has lower than average annual rates of $2,098, compared to Farmers at $3,194.
  • Of the Farmers customers surveyed, 82% would recommend it to others; 84% would recommend Allstate.
  • Both companies have high AM Best ratings, which indicate strong financial stability.

Insure.com compares Allstate vs. Farmers: Which is better for you?

We’ve analyzed multiple data points on Allstate and Farmers to help you compare these two companies and choose the right one for you. Based on a survey of Insure.com’s customers as well as third-party rating systems such as AM Best and the National Association of Insurance Commissioners (NAIC), you can see how Allstate and Farmers stack up and which company might be the best fit for you.

If the price of home insurance is your primary concern, Allstate is likely a better pick. On average, Allstate has much lower rates than Farmers.

Farmers has fewer complaints and comes highly recommended by customers. It also offers a larger home and auto bundling discount, which makes it a good choice for families looking to bundle.

Insure.com comparison of Allstate vs. Farmers

The table below summarizes important data on Allstate and Farmers so you can compare them at a glance. Take note that the Insure.com overall rating and customer satisfaction rating points are awarded on a scale of 1 to 5 and are based on a combination of our annual survey of insurance customers and third-party ratings and rate data.

Allstate and Farmers both have strong AM Best scores, which indicate their financial solvency and ability to meet their financial obligations, such as paying out claims. Allstate has a higher superior rating. Farmers has a lower NAIC rating, which indicates fewer complaints.

Allstate scored slightly higher for overall customer satisfaction and cheaper rates. 

Both companies are conveniently available in all states, although Allstate has suspended writing new policies in California.

AllstateFarmers
Insure.com overall rating4.23.8
Best forCheap ratesA highly recommended company
Average premium $2,098$3,194
Customer satisfaction rating4.153.92
NAIC rating0.900.54
AM Best ratingA+A
State availabilityAll states*All states**

*Allstate is not currently writing new home insurance in California

**In Florida, coverage may only be offered by a subsidiary

Allstate vs. Farmers: Home insurance overview

The table below shows how each carrier scored in all major categories from the Best Home Insurance Companies ranking. Allstate received higher scores in all major categories. Percentage scores indicate how many of that company’s customers indicated satisfaction in that area.

AllstateFarmers
Discounts45%38%
Claims handling83%70%
Customer Satisfaction83%70%
Cheapest rates2nd of all companies  surveyed- $2,098 annually9th of all companies surveyed- $3,194 annually
Recommended to others84%82%

Allstate vs. Farmers: Pros and cons

The chart below shows the pros and cons for Allstate and Farmers, based on an analysis of all of the factors used in our annual ranking.

AllstateFarmers
ProsPros
Solid customer service ratingA high percentage would recommend it to others
Lower-than-average complaint ratioLower-than-average complaint ratio
ConsCons
Didn’t rate as well for discounts as competitorsHigher-than-average rates
Didn’t rate as high as competitors for customer recommendationsSomewhat low customer satisfaction scores

Allstate vs. Farmers: Which has the cheapest home insurance rates?

The table below shows the rates for different coverage levels for Allstate and Farmers. Allstate is significantly less expensive at all coverage levels, especially when you get up to $1M in coverage.

Allstate vs. Farmers: Rates by coverage level

Coverage level Allstate average ratesFarmers average rates
$200,000 with $1,000 deductible and $100,000 liability $1,709 $2,323 
$200,000 with $1,000 deductible and $300,000 liability $1,740 $2,351 
$300,000 with $1,000 deductible and $100,000 liability$2,067 $3,162 
$300,000 with $1,000 deductible and $300,000 liability $2,098 $3,194 
$400,000 with $1,000 deductible and $100,000 liability$2,440 $4,112 
$400,000 with $1,000 deductible and $300,000 liability $2,470 $4,145 
$600,000 with $1,000 deductible and $100,000 liability $3,224 $6,216 
$600,000 with $1,000 deductible and $300,000 liability$3,254 $6,258 
$1,000,000 with $1,000 deductible and $100,000 liability$4,830 $10,205 
$1,000,000 with $1,000 deductible and $300,000 liability$4,860 $10,254 

Allstate vs. Farmers: Rates by credit history

In most states, insurance carriers consider your credit score when determining your rates. Insure.com compiled rates for different credit scores in the table below. 

Allstate has cheaper rates for all credit scores, even fair and poor, while Farmers’ rates climb for poor credit.

Credit scoreAllstate average ratesFarmers average rates
Excellent$1,833 $3,022 
Good$2,215 $3,929 
Fair$2,661 $4,989 
Poor$4,585 $10,447 

Allstate vs. Farmers: Customer satisfaction

According to our annual survey, 83% of Allstate customers report being satisfied. In this category, it outscored Farmers by thirteen percentage points.

CompanyPercentage of customers who are satisfied
Allstate83%
Farmers70%

Allstate vs. Farmers: Discounts

The table below shows that both companies offer the same amount of discounts to their customers, but don’t always offer the same discount type. Of course, not all discounts will apply to you, so take a look at the options to determine which company has the type of discount most likely to save you money.

Discount typeAllstateFarmers
Multi-policy/bundlingYY
Advanced quote/purchaseYN
Security/alarm systemYY
Protective devicesYY
LoyaltyYN
AutopayYY
Paid in fullYY
Paperless billing/documentsNY
New/upgraded roofNY
New homeownerYN
New customerYN
Home renovationNY
Smart homeYY
New home (new construction)YY
Green certificationsNY

Which has a bigger auto and home discount?

One of the most common types of discounts that insurance companies offer is auto and home bundling, otherwise known as multi-policy. The table below shows that Farmers offers a slightly higher discount of 18% for auto and home bundling.

CompanyAverage auto-home discount percentage
Allstate16% 
Farmers18%

Allstate vs. Farmers: Claims processing

Allstate scored higher in this category, with 83% of customers surveyed saying they were satisfied with how their claims were handled.

CompanyPercentage of customers who are satisfied
Allstate83%
Farmers70%

The bottom line: Allstate vs. Farmers

Allstate and Farmers are two solid, financially stable companies that are conveniently available in every state. Allstate has an edge when it comes to cheaper rates and overall higher customer satisfaction scores. According to their customers, both companies could improve in the area of discounts.

It’s always a good idea to compare carriers and quotes to find the best insurance company for your family’s needs.

Methodology

Insure.com in the fall of 2023 surveyed more than 1,750 insurance consumers (1,151 people with home insurance). The survey was conducted by online market research company Slice MR.

Respondents were asked to name their home insurer and then grade it in the following categories: customer satisfaction, ease of service, claims satisfaction and policy offerings. The percentage of respondents who said they were satisfied or very satisfied with their insurer is presented in the results.

Respondents were then asked to pick their insurer’s top three attributes out of more than a dozen presented – including digital experience, discounts best for auto/home bundling and best for discounts. The number of responses for each attribute were totaled before dividing by the number of each company’s customers who responded to that survey question to create a percentage.

Respondents were then asked if they would recommend their home insurer to someone else and if they planned to renew their policies. The percentage who said yes is presented in the results.

Finally, respondents were given the statement “I trust my insurance company” and asked if they strongly agreed, agreed, disagreed or strongly disagreed with the statement. The percentage of those who said they agreed or strongly agreed is presented in the results.

The editors compiled the survey results and then selected – based on the number of survey responses – the top companies for further evaluation.

They then collected AM Best data, which measure financial strength, and National Association of Insurance Commissioners’ complaint data, which ranks a company by the number of customer complaints it receives. The Insure.com team identified the NAIC company code or codes that were the primary underwriting companies for each carrier and line of business using total annual premiums. The associated NAIC complaint index score was used in the calculations. If more than one underwriting company was identified for a line, the editors used a weighted average of the NAIC complaint index scores.

They also collected insurance rate data from Quadrant Information Services.

With the help of Prof. David Marlett, Ph.D., Managing Director of the Brantley Risk and Insurance Center at Appalachian State University, the editors created a rating system to determine which insurance companies were best in each sector. For home insurers, we took the following and gave each a weight.

Survey: 40% of the total score (10% customer satisfaction, 10% recommended, 10% renewal rate and 10% claims handling)

  • AM Best: 25% of total score
  • Annual premium: 20% of total score
  • NAIC: 15% of total score

Each insurer was awarded between half a star and 5 stars. No company in the ranking received less than half a star in any category, and 5 stars was the most any insurer could receive.

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