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In the Northwest, Blue Cross Blue Shield plans are offered under the name Regence. More than 2.2 million people in Idaho, Oregon, Utah, and Washington rely on Regence for their health coverage.
In addition to traditional health insurance plans, Regence also offers Medicare plans, dental coverage and pharmacy benefits. Members get access to discounts on a number of health-related products and services, like reduced pricing for wellness programs and weight management.
Regence stands out for its excellent customer experience. The company receives fewer complaints than expected from the National Association of Insurance Commissioners (NAIC). In J.D. Power’s 2025 U.S. Commercial Member Health Plan Study, Regence was rated above average for overall customer satisfaction in Utah and Oregon.
Regence is not the same as Blue Cross Blue Shield. It’s a member of the Blue Cross Blue Shield Association, which comprises 33 independent and locally operated insurers. Regence sells health insurance plans under the Blue Cross Blue Shield umbrella in four states.
Regence offers a variety of individual health insurance plans, employer-sponsored plans and Marketplace plans. The specific plans available depend on your state. Here’s an example of Regence Blue Cross Blue Shield plans offered in Oregon:
Regence Blue Cross Blue Shield sells health insurance plans in Washington, Oregon, Idaho and Utah. Below, you can find more information and contact details for each licensee.
Regence Blue Cross Blue Shield of Washington operates under the name Regence BlueShield. The company was established in 1917 and insures more than 1.5 million people across Washington State.
Regence Blue Cross Blue Shield Washington customer service: 855-857-9959
Regence Blue Cross Blue Shield Washington address:
1800 9th Ave, Ste 200
Seattle, WA 98101
Regence Blue Cross Blue Shield of Oregon currently insures more than 974,000 Oregonians. The company was founded in 1941.
Regence Blue Cross Blue Shield Oregon customer service: 888-675-6570
Regence Blue Cross Blue Shield Oregon address:
100 SW Market Street
Portland, OR 97201
Regence Blue Cross Blue Shield operates under the name Regence BlueShield of Idaho. The company was started in 1946 and currently insures more than 360,000 people in Idaho.
Regence Blue Cross Blue Shield Idaho customer service: 208-331-7347
Regence Blue Cross Blue Shield Idaho address:
3000 E. Pine Avenue
Meridian, ID 83642
Regence Blue Cross Blue Shield of Utah serves roughly 2,000 Utahns who are self-insured. The company’s health insurance plans provide access to many top-rated medical facilities, including University of Utah hospitals.
Regence Blue Cross Blue Shield Utah customer service: 888-367-2116
Regence Blue Cross Blue Shield Utah address:
2890 East Cottonwood Parkway
Salt Lake City, UT 84121
Regence Blue Cross Blue Shield traces its roots back to 1917 in Tacoma, Washington. It began as the Pierce County Industrial Medical and Surgical Service Bureau, started by a group of timber workers who decided to pool part of their wages to cover one another’s medical bills. What began as a small act of community support eventually grew into the health insurance organization known today as Regence.
Regence Blue Cross Blue Shield offers a good variety of health insurance plans, including individual and family plans, group plans, Marketplace plans, Medicare plans, Medicare Advantage plans, vision plans and dental plans. The plan types available depend on your location.
Overall, Regence has great third-party ratings, with few complaints and good customer satisfaction scores. Regence Insurance Companies (Washington, Oregon and Utah) receive an A rating for financial strength from AM Best, which means it has an excellent ability to meet policyholder obligations and pay claims. Regence BlueShield of Idaho has an A- rating, which is also considered excellent.
However, one of the downsides of Regence is that the customer experience, plan types and prices can vary depending on the Blue Cross Blue Shield licensee that underwrites your policy.